During the high Middle Ages, three vineyards at the edge of the city of Bordeaux achieved fame for the exquisite quality of their red wines: Haut-Brion just north of the Pessac road, Laville Haut-Brion a quarter-mile to the south, and, between them, Basse-Brion. For fifteen generations these vineyards were lovingly cared for by the two branches of the Brion family– until the 1870s when the terrible advent of Phylloxera threatened to end forever this tradition of greatness.
The Haut-Brions dug in their heels: they mortgaged their chateaux to the hilt, tore out all their precious (but dying) vines, and replanted with the new American rootstock. Slowly they were able to restore their vineyards and winemaking.
Comte Pierre Gilles-Gascon de Blanquefort de la Basse-Brion, however, chose to abandon the wine world altogether. He sold his 32 acres for £200 to a British industrialist who built housing blocks for Bordeaux dockworkers. The Comte changed his name to Peter Brion and moved to Paris, where he invested the £200 in the new technology of bicycle making. His "farthing-penny" design did not sell well, and the disconsolate Peter declined into days of absinthe at the Lapin Agile. His daughter Mercedes took over the business and created a woman-friendly design with herself as model. This was a runaway success and restored the family fortune, paving the way for the even more brilliant success of Olivia Brion in the next generation.